CWS-boco continues to drive digital transformation

Adriana Nuneva joins the management team as Chief Digital Officer.

, 11/02/2019

As Chief Digital Officer, Adriana Nuneva joined the CWS-boco Group in December. In the newly created role, she complements the international management team. Its goal is to further advance the digital transformation of the CWS-boco Group.

In December 2018 Adriana Nuneva joined the CWS-boco Group as Chief Digital Officer. In this newly created role, she complements the international management of the company. Together with her team, Adriana Nuneva is working on the company's digital strategy, supporting both the existing digital solutions business and the growth of new businesses.

Adriana Nuneva previously held various global leadership positions in marketing, communications, digital transformation and change management. Over the past five years, she has driven digital transformation at TE Connectivity Industrial and built global marketing and communications for the company. From 1998 to 2013, Adriana Nuneva worked for Heidelberger Druckmaschinen AG, where she developed and headed global marketing, corporate communications, the Print Media Academy and consulting as Senior Vice President. Before joining Heidelberger, she worked as a consultant for strategic marketing and change management at various international companies.

"We are happy to have gained Adriana Nuneva, an internationally experienced expert in digitization and marketing," says Thomas Schmidt, CEO of the CWS-boco Group. "Her implementation experience with digital transformation projects will decisively advance the digital orientation of the CWS-boco Group".

Adriana Nuneva already had many ideas: "CWS-boco's business areas offer great potential for the further development of digital solutions. I enjoy opening up and expanding these opportunities," she reports. She had already worked with Thomas Schmidt at TE Connectivity Industrial, the world's largest manufacturer of sensors, connectors and cables.



About CWS-boco

CWS-boco is one of the leading international service providers of professional textile services and washroom hygiene solutions. The solution portfolio includes the CWS hand towel, soap and fragrance dispensers, dust control mats as well as workwear and protective clothing of boco. The company understands itself as innovations and quality leader in Europe.

CWS-boco employs some 10,800 employees in 16 countries and generated a turnover of 971 million Euro in 2017. Franz Haniel & Cie. GmbH holds an 82% share and Rentokil Initial plc an 18% share of CWS-boco.


Press contact

Dr. Maren Otte
CWS-boco International GmbH
Dreieich Plaza 1B
D-63303 Dreieich
Fax: +49 6103 309-1729
Madeleine Pilpin
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Senior PR Consultant
Prannerstrasse 10
D-80333 Muenchen
Fax: +49 89 32151-77