Serving YOUrope with hygiene experience – CWS-boco is the service partner for sustainable hygiene solutions

, 23/04/2018

The CWS-boco trade fair booth at this year’s Interclean, the leading trade fair in the cleaning industry held in Amsterdam, will be under the motto “Serving YOUrope with hygiene experience”. From 15th to 18th May, the hygiene expert will be exhibiting its holistic service solutions for customers in all sectors at Booth 12.103 in Hall 12: From “green” washrooms to oases of well-being right up to complete outsourcing concepts.

“Nowadays, operators are more aware of the importance of a well-kept washroom than ever before,” confirmed Carsten Bettermann, Chief Divisional Officer Hygiene of the CWS-boco Group. “We help operators to create an attractive environment and attain the highest standards of hygiene in the washroom as well as to maintain the washroom in a manner which is both cost-effective and sustainable at the same time.” Over the course of its 60-year history, CWS-boco has excelled as an initiator and backer of product trends and sustainable solutions time and time again.

Most recently, CWS-boco developed a holistic outsourcing and operating concept for washrooms. With “loovio by CWS”, the hygiene service provider takes over the complete operation and maintenance of sanitary facilities, even going as far as refilling the necessary consumables. Retailers in particular are now reviewing the importance of high-quality WC facilities for customers in order to enhance the overall shopping experience. The loovio solution saves companies high investment costs as the service provider CWS-boco takes care of the refurbishment of existing facilities. This allows companies to enhance the quality of their washrooms, which has a positive effect on both their image and the surrounding area.

At Interclean, the hygiene provider is putting the focus on customer service with the motto “Serving YOUrope with hygiene experience”. “The trend for service provision is also growing in the hygiene segment,” emphasised Mr Bettermann, “as is the demand for customised solutions.” As an experienced service provider, CWS-boco is focusing especially on excellent customer consultations and communication with its customers. Interested parties can find out more about the service specialist’s expertise for themselves at Interclean.

CWS-boco also represents the gold standard if you’re looking for a green visiting card for your sanitary facilities. “We are the industry leader when it comes to sustainability – not just in terms of environmentally friendly products and resource-saving reprocessing,” emphasised Mr Bettermann. As testimony to its commitment to sustainability, CWS-boco has also introduced the ecoilet label, which is awarded to washrooms equipped with CWS cotton hand towel dispensers, CWS foam soap dispensers and recycled toilet paper. This product package saves water, raw materials, rubbish and consumables, raising washroom visitors’ awareness of companies’ and organisations’ environmental efforts.

Trade fair visitors can find out more about CWS-boco’s services at Booth 12.103 in Hall 12 at Interclean.

Note for representatives of the press

We would be delighted to meet with you in person at ISSA/Interclean 2018 in Amsterdam. Please contact Madeleine Pilpin at vibrio to arrange an appointment (Tel. +49 (0)89/32151-619, E-mail:



About CWS-boco

CWS-boco is one of the leading international service providers of professional textile services and washroom hygiene solutions. The solution portfolio includes the CWS hand towel, soap and fragrance dispensers, dust control mats as well as workwear and protective clothing of boco. The company understands itself as innovations and quality leader in Europe.

CWS-boco employs some 10,800 employees in 16 countries and generated a turnover of 971 million Euro in 2017. Franz Haniel & Cie. GmbH holds an 82% share and Rentokil Initial plc an 18% share of CWS-boco.


Press contact

Dr. Maren Otte
CWS-boco International GmbH
Dreieich Plaza 1B
D-63303 Dreieich
Fax: +49 6103 309-1729
Madeleine Pilpin
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Senior PR Consultant
Prannerstrasse 10
D-80333 Muenchen
Fax: +49 89 32151-77